Destination Gippsland is the Visitor Economy Partnership and the peak tourism organisation for the region in eastern Victoria.
The organisation was established in 2008 with the support of Visit Victoria, Parks Victoria and the six Local Government Councils of Gippsland.
Destination Gippsland along with the six Gippsland councils is a member of One Gippsland
We are a not-for-profit public company governed by a skills-based board supported by staff and industry networks.
Our role is to grow and serve the Gippsland tourism sector and work
in partnership with the industry and government to deliver rewarding and
lasting economic, environmental and social outcomes.
Gippsland’s natural beauty, outstanding experiences and life changing moments inspire the world to visit.
To achieve this vision Gippsland needs to be:
- Compelling – Grow market share, spend and yield
- Competitive – Stand out in the Victorian market, and beyond that, Australia and overseas
- Engaging – Engage the community to build understanding about the importance of tourism to the economy
- Sustainable – Lift product price and quality and incorporate sustainable tourism principles
- Collaborative – Work together as a region across jurisdictions to grow tourism
- Protective – Ensure long term sustainable management of natural and cultural assets
Destination Gippsland’s role is to grow and serve the Gippsland tourism sector and work in partnership with the industry and government to deliver rewarding and lasting economic, environmental and social outcomes.
