Visit Victoria to partner with Booking.com
Visit Victoria has partnered with Booking.com, one of the world’s largest online booking companies, to enhance and facilitate the visitor booking experience across its consumer websites.
The new digital booking partnership will offer dedicated Booking.com buttons to all ATDW listed accommodation providers on visitvictoria.com from late-August 2018.
This will seamlessly link through to the Booking.com conversion page for that business. Any business will have the option to opt-out at any time and link through to their provider of choice.
Why has Visit Victoria commenced a digital booking partnership?
Visit Victoria is advancing its digital capabilities to improve the customer journey and enable seamless transition from the planning stage through to conversion.
In this regard, there is increased focus on improved design of the website and visitor servicing.
The digital booking partnership will allow Visit Victoria to demonstrate clearer attribution for its marketing campaigns and enhanced ability to increase visitor yield on the ground.
Who is Booking.com?
Booking.com is one of the world’s largest online booking companies and a dominant recognised booking brand in Australia and overseas.
The Booking.com website and mobile apps are available in over 40 languages, offer more than 28,627,445 total reported listings, and cover 134,198 destinations in 227 countries and territories worldwide.
Each day, more than 1,550,000 room nights are reserved on the platform globally.
Why did Visit Victoria choose Booking.com?
Visit Victoria chose Booking.com as they are the number one Online Travel Agent in Australia and a dominant, recognised booking brand with significant inventory across the state.
Does my business have to be on Booking.com to participate in the Visit Victoria / Booking.com partnership?
Yes, to display a Booking.com booking link on your visitvictoria.com ATDW listing, your business will need to be signed up to Booking.com. You can sign up to Booking.com here.
I don’t wish to display a Booking.com button on my visitvictoria.com listing. Can I opt out?
Yes, Any ATDW-listed accommodation business will have the option to opt-out at any time and link through to their booking provider of choice by contacting Visit Victoria’s ATDW Support Team on 1300 306 366 or firstname.lastname@example.org.