There’s Nothing Like… Gippsland’s aquatic & coastal experiences

From early 2016, Tourism Australia’s There’s nothing like Australia campaign is putting the spotlight on one of Australia’s key competitive advantages – our aquatic and coastal offering. Backed by Tourism Australia’s consumer research, this focus both defends our high ranking for world-class natural beauty in today’s competitive market and renews and reinvigorates consumers’ perceptions of our country’s aquatic and coastal offering.


There will be a number of opportunities for industry to be involved in and to support the campaign.

  • Industry can submit their best aquatic and coastal video, film, stills and social content via existing Tourism Australia channels, including Facebook, twitter and Instagram. The best user-generated content will be curated and featured across Tourism Australia’s platforms and in content initiatives. Find out more.
  • Industry will be able to access new campaign assets from Tourism Australia for use in their own marketing activities. Find out more.


Not sure how to submit your content via social media?

Tourism Australia’s social media and content team publish a blog with regularly updated top tips and tricks for Australian tourism businesses when using social media.


Find out the latest news and how your tourism business can get involved in the new campaign here or visit the website here.

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