Now is the time to create great social content

Summer is the perfect time to be refreshing your social media presence.  With more hours of sunlight, now is the time to get out and about and create great content!  It is well recognised that visitors are using multiple social media platforms to research a destination including Instagram, Facebook, TripAdvisor and destination websites.

According to Tourism Tribe only 69% of tourism businesses are using social media for their business. We encourage all businesses to connect with visitors through our consumer channels to help share the beautiful region we are so lucky to live and work in.

Inspired by Gippsland is Destination Gippsland’s consumer brand and the call to action for all our marketing. Our key online channels of communication with consumers include:

  • Inspiredbygippsland.com.auThis is our consumer website and call to action for all of our consumer-facing campaigns
  • @Visitgippsland (Instagram) —   Inspired by Gippsland’s @Visitgippsland account now has 5,177 followers . Each day we feature one eye-catching photo that has been shared with us by our fans who have used the hashtags #inspiredbygippsland and #visitgippsland
  • Inspired by Gippsland (Facebook)  —  Inspired by Gippsland’s Facebook profile has 20,441 fans and features the best fan content daily
  • @VisitGippsland   (Twitter) — Inspired by Gippsland’s consumer facing Twitter account has 2,297 followers and tweets out news and the best daily fan content.

How to be part of our social media presence

We understand visitors and businesses want to be part of our social media platforms. It is as simple as making sure you include our tags and handles in your own daily social media activity. If you’re putting something on your Instagram use #InspiredByGippsland and #VisitGippsland, post any of your great images or videos directly onto our Facebook wall and don’t forget to include @Visitgippsland on any tweets that you want us to see.
What the team are looking for when looking to feature fan photos
We are looking for the most inspiring, engaging, spectacular or eye-catching content to share with our fans. Most people look at their social newsfeed to get updates from family and friends, so the content that we post needs to be able to compete with that.  It also needs to look authentic and not appear to be too commercial.

Examples of great ‘Inspired by Gippsland’ social posts:

These are examples of posts by our fans that we loved and shared!

VisitGippsland2 Visit Gippsland 3 Visit Gippsland 2

Need more information?

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