Intrastate Campaign

Intrastate Campaign

Over the next three years Tourism Victoria has prioritised regional marketing as a key driver. The main focus of this campaign is to motivate and educate Melbournians about the fantastic experiences on their doorstep via self-drive/ road trip holidays. The main call to action for this campaign is and we encourage operators to get involved in the first instance by listing their business at


August 27, 2015


Consumer Marketing