September 17th, 2019
New vision for tourism to drive the Gippsland economy
Destination Gippsland will be releasing an ambitious plan today to grow the Gippsland visitor economy into a $1.5b industry employing 16,000 people by 2030. Attracting higher spending visitors will be the key to generating an extra $400m per year and creating 3,000 new jobs for the Gippsland economy. The ‘Towards 2030 – Gippsland Destination Management Plan’ is a 10-year strategy developed with the support of the Gippsland Regional Partnership in consultation with state and local government as well as industry and community groups.
Minister for Tourism, Sport and Major Events Martin Pakula said ‘’Tourism in Gippsland is booming, which is great news for businesses and workers across the region. It’s vital that we plan for sustainable growth in our visitor economy – growth that respects the needs of local communities while harnessing opportunities to create demand and expand jobs.’’
Chairman of Destination Gippsland, Sue Smethurst commented that “at a time when the traditional industries that have supported Gippsland are in decline, the visitor economy offers an exciting new chapter in Gippsland’s story with the potential for significant job growth, prosperity and pride for every local community”.
Features of the plan include recommendations to develop hero products that will attract new visitor markets to the region. They include:
Complementing these projects are recommendations to:
“This plan is based on extensive research and identifies clear opportunities for government and the private sector to invest with confidence in Gippsland’s future. It deliberately focuses on experiences that have the potential to be world-class and enable Gippsland to compete on a national and international stage”, said Ms Smethurst.
Chair of the Gippsland Regional Partnership, Maree McPherson said that “the visitor economy has been a common priority identified by the Gippsland community at Regional Assemblies, and through our ongoing consultation processes. This Plan will be the first step in identifying opportunities to strengthen our tourism offerings, lift visitor numbers and improve the resilience and adaptive capacity of Gippsland.”
The Gippsland Destination Management Plan is available here.