News & Media


Gippsland Tourism News 

Destination Gippsland welcomes new Board Chairman Sue Smethurst

Destination Gippsland welcomed the appointment of Sue Smethurst as the new Board Chairman when it held its Annual General Meeting on Friday 10th November in Sale. Sue has been a Board Director for two years and was unanimously elected to lead the organisation.
Sue is a journalist who has held senior roles with Australia’s leading media organisations for more than 20 years.  She is a best-selling author and is employed by Bauer Media’s flagship title The Australian Women’s Weekly. Sue has extensive experience in the fields of media, communications and marketing. Sue was born and raised in Gippsland.


The AGM process appointed two new Directors, welcoming Michelle Dickson and Damian Gannon to sit on the Board for the next three years.  Current Directors Richard Longmore and Paul Ashton were also re-appointed and will continue with the Board for another term.
“I am delighted and very honoured to have been elected Chairman of such a wonderful and valued organisation. Gippsland has so much to offer and I look forward to working closely with the Board and our very talented management team, who all share a passion for advancing tourism across our diverse, world class region” said Ms Smethurst.

The Board paid tribute to retiring Chairman Steven Hibbard, who has served as a Board Director for nine years with the last two as Chairman. They also thanked Trent Fairweather for his services over the past four years following his decision to retire from the Board.

For details on the Destination Gippsland Board and new appointments please see here.

Gippsland Tourism Forums 2017

Destination Gippsland has been proud to have facilitated and delivered four Gippsland Tourism Leader & Industry Forums for 2017.

We have had an array of fascinating speakers with insights across the tourism spectrum.

Presentations from the Series can be found here on our  Industry Events page.

We look forward to engaging with you in the coming months and will be preparing a program of forums for the Tourism Industry throughout 2018.

The Gippsland Visitor Economy Snapshot

The Gippsland Visitor Economy generates an estimated $1.2b in Gross Regional Product (11% of the total Gippsland economy).

It supports 12,400 jobs (12% of all Gippsland employment) in over 3,000 businesses across every community in Gippsland. Tourism in Gippsland is everyone’s business.

The Hon John Eren, Minister for Tourism and Major Events is inspired by Gippsland

Destination Gippsland hosted the Hon John Eren, Minister for Tourism and Major Events on Tuesday August 25 for an afternoon in Gippsland where he met with industry stakeholders from the Bass Coast, South Gippsland, Latrobe City and Wellington Shires.