Destination Gippsland confirms support for the Latrobe Valley


Destination Gippsland confirms support for the Latrobe Valley

Destination Gippsland has confirmed its ongoing support for the community of the Latrobe Valley and sees great potential in growing its Visitor Economy.

“The announcement of the closure of Hazelwood creates challenges for all industry and community leaders. We believe there is an opportunity for tourism, events and major infrastructure projects to be a key part of the economic future of the Latrobe Valley,” said Steve Hibbard, Chairman Destination Gippsland.

Latrobe City attracted over 1 million visitors last year on the back of a strong sporting and cultural events program, business conferences as well as holiday makers visiting friends and relatives and using it as a base to visit Mt Baw Baw and Walhalla to the north, Tarra Bulga National Park to the south and the Gippsland Lakes in the east. The economic value of tourism to the Latrobe areas is over $250million per annum and growing.

“We met with the Premier Daniel Andrews on Friday and are working with the government and the new Latrobe Valley Authority on specific projects to develop the visitor economy in the Latrobe Valley. There are over 12,000 people employed in tourism across Gippsland and we are confident we can grow that with the combined effort of all levels of government, the tourism industry and our local communities”, said Terry Robinson, CEO Destination Gippsland. “We are excited by a number of significant tourism project opportunities currently in development.”

Destination Gippsland is the Regional Tourism Board for Gippsland and has the support of the Gippsland Local Government Network, Visit Victoria and Parks Victoria.

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