Each year Destination Gippsland coordinates more than 20 media visits from around Australia and the world. The media visits are typically coordinated by Destination Gippsland in conjunction with Tourism Australia and Tourism Victoria with support by industry sponsorship and participation.
Publicity arising from each visit is evaluated for quality and content value and distributed to tourism operators who have assisted the visit in some way. This may include hosting accommodation or transport, allowing filming or giving interviews.
By participating in the program, you give media the opportunity to directly experience your product or service which may result in valuable coverage.
If you would like to register your interest in future media visits, email us.
Destination Gippsland maintains a continuous news and information feed via newsletters and releases to media in Australia and overseas. You can benefit from this program by sending new product information and images to the PR team who assess it for media use.
Keep in mind that the material needs to have an interesting story angle supported by high-quality, high-resolution images to gain media interest.
Prior to each key holiday periods Destination Gippsland distributes a media newsletter to travel and lifestyle media. It features the latest news and story ideas on accommodation, attractions, tours, dining, shopping, events and unique experiences in Gippsland. Send us your interesting information and images (for media use).