Marketing Services

Image and Footage Library

Media and industry can search and request images for free from the Visit Victoria content hub image library. The collection of imagery showcasing Gippsland destinations and events is updated regularly. It includes photographs taken by leading photographers of city and regional destinations, experiences and events. Access the image library now.

High-definition footage and short promotional films of destinations and experiences are also available for use by industry partners and tourism and event operators to enhance website content, presentations and advertising campaigns. Enrich your digital channels by linking to our series of short promotional films which are available on our YouTube channel

Unwinding Escapes Newsletter

A dedicated online newsletter is distributed by Destination Gippsland for those interested in holidaying in the region to over 26,000 subscribers. Sign up to Unwinding Escapes to keep up to date with promotions and holiday ideas.
Subscribe here

If you would like to advertise your business within these newsletters, please get in touch with the marketing team at Destination Gippsland.

Public Relations

Destination Gippsland regards public relations (PR) as an integral part of its marketing strategy.

We also work with the PR team at Tourism Victoria to ensure that Gippsland is well represented in all media segments. If you have a media enquiry or question regarding publicity contact Phoebe Honey.

Visiting Journalist Program

Each year Destination Gippsland coordinates more than 20 media visits from around Australia and the world. The media visits are typically coordinated by Destination Gippsland in conjunction with Tourism Australia and Tourism Victoria with support by industry sponsorship and participation.

Publicity arising from each visit is evaluated for quality and content value and distributed to tourism operators who have assisted the visit in some way. This may include hosting accommodation or transport, allowing filming or giving interviews.
By participating in the program, you give media the opportunity to directly experience your product or service which may result in valuable coverage.

If you would like to register your interest in future media visits, contact us.

Lakes Entrance
News Feeds

Destination Gippsland maintains a continuous news and information feed via newsletters and releases to media in Australia and overseas. You can benefit from this program by sending new product information and images to the PR team who assess it for media use.
Keep in mind that the material needs to have an interesting story angle supported by high-quality, high-resolution images to gain media interest.

Prior to each key holiday periods Destination Gippsland distributes a media newsletter to travel and lifestyle media. It features the latest news and story ideas on accommodation, attractions, tours, dining, shopping, events and unique experiences in Gippsland.
Send interesting information and images (for media use) to us via email.