Gippsland Tourism Businesses – Yarragon Village
This month’s business tips are courtesy of the Yarragon Business Association who recently held their AGM and support a range of unique and interesting businesses in the Yarragon Village.
Nestled in the foothills of the Strzelecki Ranges with vistas of rolling green hills you will find Yarragon Village, a charming and friendly country town with an abundance of delightful shops and eateries to satisfy all desires from fresh and healthy to deliciously decadent and everything in between.
Stroll up the main street to choose from an array of shopping experiences in one of the many specialty shops Yarragon is renowned for – Art, Craft, Giftware, Clothing and Accessories, New Age or Homewares (Modern, Vintage, Antique, Retro). It’s all there!
You can learn more about the Yarragon Village here.
1. Visitors don’t see boundaries – collaborate, rather than compete, with neighbouring businesses, towns and shires to create a welcoming experience that makes people want to refer others and return. Jo Wolswinkel (Town and Country Gallery)
2. As a business in a tourism town, be open, 7 days a week and on public holidays. Don’t make it hard for people to find you. Teach them that we will be open when they need us and that will make the decision to stop a good one. Renee Kemp (Yarragon Commercial Hotel)
3. Be sure that both you and your staff always offer the quality of service and the friendly but professional demeanour that you as a customer would expect. Lindy Smith (Clifden Cottage)
4. Always keep your advertising profile up to date so visitors can actually rely on what they are coming to find, rather than being disappointed by something that went out of stock a year ago, changed business direction, or worse still – no longer exists! An active town business association is great for helping keep more than one set of eyes on such changes. Jenni Robins (The Shothouse Café and Southern Addictions Coffee)
5. Great destinations don’t just happen – it takes a lot of hard work and effort. A memorable “town” experience should include great products and service – including cleanliness of public amenities and parking availability. Attracting visitors and gaining repeat visits to the town relies on all the businesses working together to promote and deliver on that experience. Take time to get to know the other businesses in your area and recommend them to your clients and customers;” like” their Instagram and other social media activity; #hashtag your town on your own social media activity; look into ways of packaging offers and promoting each other. Lee Richards (Anderley Retreat) YBA Co-OrdinatorClifden Alpacas and Clifden Cottage)