Facebook is making a big change to your news feed

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http://www.smh.com.au/national/facebook-is-making-a-big-change-to-your-news-feed-20180112-h0hlu1.html

Facebook is making a big change to your news feed

“Facebook is radically altering the formula that determines what bubbles to the top of people’s news feed, part of sweeping changes the giant social network has planned to address growing controversy over the role it plays in people’s lives and in society.

Mark Zuckerberg says people can expect to see less public content such as posts from businesses, brands and publishers. And the public content they do see more will be held to the same standard. “It should encourage meaningful interactions between people,” he said.”

This means:

· Brand Accounts will see a decline in audience reach, as Facebook prioritises status updates from friends and family

· It’s identified content that generates longer comments, like family member to family member, is more valuable than a viral post generating thousands of reactions (likes, shares etc.) or videos with lots of views.

· Brands will be fighting harder for exposure – spending more on advertising

· Our social strategies must be built around interactions between people

More information and full article sited above: http://www.smh.com.au/national/facebook-is-making-a-big-change-to-your-news-feed-20180112-h0hlu1.html

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2 Comments
  • Shane Kidd

    January 23, 2018 at 2:56 pm Reply

    I suspect it’s actually a good move on FB’s part. As we all know, FB has become a spammy advert driven service over the last few years, instead of the original focus which was connecting people with people … not corporations with people.

    However, this will still work in FB’s favour, by the increased advertising spend business will have to make to ensure they still get an audience.

    I personally think it’s a pity FB followed Googles revenue stream of relying on advertising dollars, it ruined the whole community/family aspect of it. But, business is business in our society, and earning a dollar is the most important thing in most of our lives. A bit sad.

    An alternative that is gaining traction is Steemit, whereby the actual contributors of content, such as writers, bloggers and non-business people, earn money based on the popularity and interactions with their posts … it’s the quality of the content, not how many views or shares or followers etc. Much better system.

    • Janine Hayes

      March 8, 2018 at 9:26 am Reply

      Thanks Shane for engaging with the site and for your insights. It will be interesting to see how this all pans out in the long run. I will have a look at Steemit. Regards Janine

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