Facebook is making a big change to your news feed
“Facebook is radically altering the formula that determines what bubbles to the top of people’s news feed, part of sweeping changes the giant social network has planned to address growing controversy over the role it plays in people’s lives and in society.
Mark Zuckerberg says people can expect to see less public content such as posts from businesses, brands and publishers. And the public content they do see more will be held to the same standard. “It should encourage meaningful interactions between people,” he said.”
· Brand Accounts will see a decline in audience reach, as Facebook prioritises status updates from friends and family
· It’s identified content that generates longer comments, like family member to family member, is more valuable than a viral post generating thousands of reactions (likes, shares etc.) or videos with lots of views.
· Brands will be fighting harder for exposure – spending more on advertising
· Our social strategies must be built around interactions between people
More information and full article sited above: http://www.smh.com.au/national/facebook-is-making-a-big-change-to-your-news-feed-20180112-h0hlu1.html