Marketing

Sydney-Melbourne Touring

Sydney-Melbourne Touring (SMT) is an international marketing program promoting self drive holidays between Sydney and Melbourne.  Destination Gippsland has been a part of SMT for many years and Terry Robinson is the Chair for the Committee of Management. Paul Cooper, John McGaw and Anthony Jiang from...

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Check into our Social Media

• Inspiredbygippsland.com.au - This is our consumer website and call to action for all of our consumer-facing campaigns • @Visitgippsland (Instagram)  -  Inspired by Gippsland’s @Visitgippsland account now has 14,500 followers. We feature eye-catching photos that have been shared with us by our fans who have used the hashtags #inspiredbygippsland and #visitgippsland • Inspired by Gippsland (Facebook)...

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Inspired by Gippsland – Social Media update

Destination Gippsland’s Social Media Program focuses on stimulating conversations about Gippsland through key platforms including Facebook, Twitter, Instagram and Pinterest. Our Facebook  page focuses on showcasing beautiful and unique images from all over Gippsland. We mainly post user-generated content, which encourages fans to continue sharing their...

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How to create an ATDW listing

If there is just one thing you can do to leverage off the Wander Victoria campaign it is to get an ATDW listing which will place you on VisitVictoria.com and Inspiredbygippsland.com.au Here are some tips on how to create your listing. Things to have ready: A description of your...

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Victoria. Have a wander.

Visit Victoria has launched a major destination marketing campaign Wander Victoria to promote regional Victoria. The new campaign aims to inspire Victorians - particularly Melburnians - to take time out to rediscover and reconnect with Victoria's regions, advocating the simple pleasures and benefits of wandering...

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