Consumer Marketing

November 17, 2017 In Business, Consumer Marketing, Grow your business, Industry, Training By Janine Hayes

Gippsland Tourism Businesses – Yarragon Village

This month’s business tips are courtesy of the Yarragon Business Association who recently held their AGM and support a range of unique and interesting businesses in the Yarragon Village. Nestled in the foothills of the Strzelecki Ranges with vistas of rolling green hills you will find...

January 20, 2017 In Consumer Marketing, Industry, Marketing By Phoebe Honey

Promote your business with a Wander Victoria Web deal

Leverage off the Wander Victoria campaign by adding an offer on the web deal and packages page on Visit Victoria and Inspiredbygippsland.com.au How to add your deal to your online listing: Complete the Visit Victoria-template with your deal Tip: Anything that offers a unique selling point would be great to include. Please...

July 4, 2016 In Consumer Marketing, Marketing, Training By Phoebe Honey

Australian Traveller “Victorian Special” opportunity

Australian Traveller has partnered with a number of regional Victorian tourism bodies including Destination Gippsland to publish a “Victorian Special” in the next issue of the Australian Traveller magazine. Gippsland will be featured as part of a food and wine special. Australian Traveller has developed an...

April 21, 2016 In Consumer Marketing, Marketing By Phoebe Honey

Still wondering about Wander Victoria?

Still wondering how your business can be a part of Tourism Victoria's $3million campaign Wander Victoria? Here are four steps you can take to help your business leverage off this campaign. Ensure you have a listing on ATDW - this sits on Inspiredbygippsland.com.au and Visitvictoria.com.au If...

March 22, 2016 In Consumer Marketing, Marketing, Public Relations, Social Media By Phoebe Honey

STA – Straight Outta Melbourne campaign

Tourism Victoria's London office and STA Travel have released their #AustraliaRoadtrip - Straight Outta Melbourne campaign to entice the international youth market to visit regional Victoria. We worked closely with Tourism Victoria and the team of digital influencers (featured below) to help produce photography and...

March 7, 2016 In Consumer Marketing, Grow your business, Industry, Marketing, Social Media By Alison Conroy

Grow your business during the low season

Peak season over? Here’s a quick checklist for growing business during the low season As the weather cools, it’s time to take stock of how to prepare to maintain occupancy and interest during low season. Enquiry levels slow down, and you’ve got empty rooms or your...

February 5, 2016 In Business, Consumer Marketing, Marketing, Training By Phoebe Honey

Now is the time to create great social content

Summer is the perfect time to be refreshing your social media presence. With more hours of sunlight, now is the time to get out and about and create great content! It is well recognised that visitors are using multiple social media platforms to research a...

January 15, 2016 In Business, Consumer Marketing, Industry, Marketing, Public Relations By Phoebe Honey

New website for inspiredbygippsland.com

The new visitvictoria.com / inspiredbygippsland.com consumer website has launched to the world. With 8.8 million global visitors during 2015, Tourism Victoria’s consumer site is a key marketing channel for Gippsland, Melbourne and Victoria. The new site is a significant enhancement on the previous version providing the...

January 7, 2016 In Consumer Marketing, Industry By Janine Hayes

ATDW – receives 61 million page views… Do you have a listing?

Destination Gippsland encourages all Tourism Businesses to create an Australian Data Warehouse (ATDW) listing. A simple explanation of ATDW can be found here. The benefits of a ATDW listing. • Being listed with Australian Tourism Data Warehouse (ATDW) will provide your tourism business with increased exposure • The ATDW...

December 7, 2015 In Consumer Marketing By Destination Gippsland

Gippsland hosts Van of the Year and Camper Trailer of the Year 2015

Caravanning is a significant aspect to Gippsland’s visitation and Destination Gippsland recognise this through the various marketing activities we run throughout the year. In partnership with Bauer Media we were able to host two key events in what is deemed as the most highly regarded...

December 7, 2015 In Consumer Marketing, Industry, Marketing By Janine Hayes

Network know how – connecting operators across the region.

In Tourism it is all about networking and connecting, the following information and resources can assist your Tourism Business by providing you with a few short cuts to commonly used sites. Destination Gippsland is the Regional Tourism Board (RTB) and the peak organisation for the region in...

November 10, 2015 In Consumer Marketing, Marketing By Phoebe Honey

Market your business – new Gippsland Official Touring Map

An exciting opportunity exists to promote your business in one of our most popular brochures the Gippsland Official Touring Map. The brochure is stocked throughout information centres in Victoria and New South Wales and is one of the most popular brochures distributed by Gippsland’s visitor...

October 17, 2015 In Consumer Marketing By gippslandcorporate

Gippsland Road Trip begins

We have recently launched a marketing campaign to encourage Melbournians to take a winter road trip to Gippsland. The campaign promotes the stories of five villages through a website visitvictoria.com/regions/gippsland featuring video content, itineraries and driving consumers to explore more content on inspiredbygippsland.com.au where bookable...

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