Blog

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Destination Gippsland year in review 2014-15

Growing tourism in Regional Victoria is a competitive and challenging endeavour. Not only are we completing with other destinations both domestic and international but we are competing to some extent against all forms of recreation for the leisure time and spending of potential visitors. We have enjoyed a...

Walhalla Railway

Walhalla Railway Signs International Agreement

The Walhalla Goldfields Railway, located in the mountains of Gippsland two hours to the east of Melbourne, has signed an international “Twinning Agreement” with the Lynton & Barnstaple Railway in Devon UK. The twinning of these two Tourism and Heritage railways is in the spirit of...

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The Art of Recovery

Taking inspiration from resilient Christchurch tourism operators, and facilitated by the 2014/2015 Local Government and Tourism Organisation Development Award, I can share some key learnings about crisis management. New Zealand and Victoria share a similar nature based tourism offering and our target markets and tourism structures...

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PR WRAP 2015

For 2015, Hatching Communications and Destination Gippsland’s PR arm celebrated Gippsland’s diverse and inspiring region with journalists and bloggers sent on road trip expeditions on the Villages Campaign, and celebrating East Gippsland’s inaugural Australian Adventure Festival! The Villages Campaign highlighted the spectacular and quirky towns nestled...

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Tourism Town Improvement Kit

We are supporting a number of Gippsland towns to participate in the Gippsland Tourism Towns of Excellence (GTTE) Pilot Project. The GTTE proposes to assist and encourage towns across Gippsland to actively provide an excellent visitor service experience by providing them with guidance and resources through...

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How was your Long Weekend?

We are conducting two short surveys to understand the impact of the Grand Final Eve long weekend on business operations in comparison with the Melbourne Cup long weekend. Grand Final Long weekend: Please take the survey here Melbourne Cup Long Weekend: Please take the survey here  ...