Gippsland’s natural beauty and authentic experiences inspire the world to visit.
Destination Gippsland’s role is to inspire, influence and lead positive outcomes through partnerships across Gippsland.
Our Desired Outcomes
• Increase overnight visitation
• Increase visitor expenditure
• Increase length of stay
• Increase dispersal (throughout Gippsland & across all months)
• Increase visitor satisfaction
Priority Areas for Destination Gippsland
2. Industry Development