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A Day in Gippsland with the Ken Hore Tourism Mentoring Program (KHTMP).

Ken Hore Ken Hore Tourism Mentoring Program

The purpose of the Ken Hore Tourism Mentoring Program is to honour the contribution made by Ken Hore to the Gippsland and Phillip Island tourism industry and to provide an annual career development opportunity to young tourism professionals or new entrants in the Gippsland and Phillip Island region.

An inside view of Regional Tourism Boards

The 2015/2016 Mentees spent a day in Central Gippsland expanding their knowledge and networks. This included a short seminar at Bridges on Argyle where CEO of Destination Gippsland Terry Robinson offered insights into the importance of nature based tourism to Gippsland and the role that a Regional Tourism Board (RTB) plays.

Events a driver of the tourism economy

The Mentees were joined by Jessica Lloyd Coordinator of Major Events in the Latrobe City. Jessica enlightened participants on the value of events and the key role she played in attracting them to the area. A major event to note will be Aus Timber 2016 which will see 15,000 visitors to the region.

Marketing a small town

Michael Leaney from the Walhalla Star Hotel provided a Marketing 101 overview of how to market a small town. Michael emphasised that considerable research established the unique selling point of Walhalla as all things “pretty” which underpins visitation by 120,000 people annually.

The Value of Tourism Awards

Jetty Road Retreat is a Victorian Tourism Award accommodation business nestled in Nungurner in East Gippsland. Kim Kleinitz owner discussed the merits of the award process and the opportunity it creates to work on the business and not in it developing strong business systems and positive outcomes.

Caravanning & Camping

Stephen Kleinitz Senior Economic Development Officer at East Gippsland Shire followed highlighting statistics in regard to the Caravan and camping market for Gippsland. With 70 caravan parks and over 471,000 visitors in 2013-2015 this is an important economic driver for the region amassing a staggering 3 million visitor nights.

Food & Wine Tourism

The mentees then headed out to Narkoojee Winery where Val Friend gave valuable insights into how thoughts of retiring to the countryside turned into the reality of a successful family business contributing enormously to the fabric of the wine and food industry in Gippsland. As a five star James Halliday winery they are cemented firmly in the Tourism industry.

Gippsland Rail Trails

Helen Hoppner a stalwart of the Gippsland Plains Rail Trail conveyed the value of Rail Trails to Gippsland with exciting examples of the impact that this infrastructure has had on increasing visitation, the length of stay of visitors and their dispersal contributing to the overall economy as well as providing health benefits for visitors and locals in the region.

Creative Gippsland

The last stops were the Latrobe Visitor Information Centre with Kellie Collinson and Tracey Miller the new manager who were also excited to speak about an increase in cycling visitation to the region. Then it was onto the Latrobe Regional Art Gallery. Karen Whitaker- Taylor Baw Baw Shire Cultural Development Officer, Mark Themann Art Gallery Director and Linda Brock Latrobe City Tourism Coordinator gave an overview of the value of Arts and Culture in the Tourism context.  Karen provided a history of the development of Creative Gippsland and discussed the emergence of a variety of artist trails across Gippsland utilising the open studio approach.


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